Finding Our True North
After ten years, we rebranded our company. Finding our true north was a process—one that made me take a really hard look at my aspirations for myself as leader for the company, and the direction for my team. So much so, that we actually put the brand change on hold for two years. We dug deep into making ourselves a better built team, creating alignment with the actual mission, which, unbeknownst to me, nobody actually knew what was going on in my head.